Innovative Communications During High-Change Events

As business focus moves to the public and operations eyes, often it is assumed that managing those two well will automatically cover the needs of the internal perspective. Time and time again I watch organizations ignore the internal eye and then suffer consequences that later negatively affect operations (firm performance goes down) and subsequently the public eye (stock price declines). Any leader desiring to complete a successful IPO must pay attention to the internal eye – and earlier rather than later.

Theresa Welbourne, PhD

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