Center for Effective Organizations

The Necessary Art of Constructive Persuasion: How HR Can Be Heard

February 8-March 1, 2010
An Online Course

With Jay Conger, John Boudreau and Ed Lawler

Join us online for this three-module learning program, which will highlight the necessary skills and thought models associated with being a persuasive and effective HR leader.

Module 1: Enhancing Your Persuasion Skills with Jay Conger

In this session with leadership expert Jay Conger, you will learn how to enhance your persuasion skills. Based on his research on the persuasion abilities of highly effective leaders, Jay will discuss the tactics that are critical to successful persuasion. You will learn how to position your initiatives so that stakeholders are far more receptive to your ideas and requests. Specifically, you will learn about the four components that make for effective persuasion:

• Building your credibility through powerful substitutes
• Framing your initiative or request for common ground
• Devising more compelling positions to persuade
• Connecting on an emotional level

Module 2: The Content of the Persuasive Message with John Boudreau

While HR professionals spend a great deal of time and effort learning the process of persuasion, and how to become more trusted, respected, and credible, the process of persuasion is only one part of success. A key component is the content of the persuasive message. In particular, John will discuss how HR can enhance its effectiveness by learning about the "mental models" already used by their clients, and how those proven models can be a powerful persuasive tool for HR-related issues.

Module 3: Roundtable with Jay Conger, John Boudreau and HR Executives, facilitated by Ed Lawler. Filmed in front of a live audience of HR executives.

Key issues to be addressed:

• HR as a business partner: How can HR make it happen? What does it look like? What does HR need to bring to the table?
• How can HR set the table for being a strategic partner?
• How does HR interact with their clients? What are the ways to define the relationship?

Interaction with the Faculty

The course will kick-off with a live webinar featuring Ed Lawler.

Jay and John will have posted "office hours" weekly via Instant Messenger. They will chat online and answer questions from participants. They will also answer participant questions via email.

There will be a closing interactive webinar with all participants and John, Jay and Ed.

Accessing the Modules

Each module is a one-hour video. All 3 class modules will be available online for a three-week period - from February 8 - March 1, 2010. Participants can access the class modules at their convenience - at any time and in whatever order they prefer - during that four-week period.

Register

• Register via mail

Hardcopy of registration form. If you can't or don't want to register online, print out this form and fax it to us (213-740-4354.)

Registration Deadline

• February 17, 2010

Team Discount

Teams of 3 or more people from the same company receive a 15% discount. Call 213-740-9814 for details.

Cancellations

• Before February 8, 2010, the cancellation fee is $100.00.
• On or after February 8, registration fees are non-refundable.
• Registrants who cannot participate can choose to transfer their registration to another person from their company with no penalty.

Credits/CEUs

• 1 CEU
• Course #: CEO-008
• Faculty: John Boudreau, Jay Conger, and Ed Lawler

Additional Questions?

• Email the program manager, Arienne McCracken, or call (213) 740-9814