Working Paper
Measuring and Maximizing the Business Impact of Executive Coaching
This article addresses the conceptual and methodological issues involved in measuring the business impact of executive coaching. A framework is introduced for identifying the business impacts of coaching. An application of the framework is presented using exploratory study data from 12 matched coach-coachee pairs showing varying degrees of impact of the coaching on business-related outcomes. The primary conclusion is that the degree of business impact likely is related to complexity of the executive's role, and to the relationship between the organizational environment and individual performance. The implication is that coordinating executive coaching with other leadership development, performance improvement, and rewards initiatives should increase business impact.
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