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Center for Effective Organizations

Working Paper

Technology Transfer as a Collaborative Learning

R. Tenkasi, S. Mohrman. January, 1994.

Soft technologies/innovations such as MBO or quality circles are not equipment based but have to do with techniques, procedures, approaches, processes, and methods. Traditional technology transfer/innovation diffusion models may be inadequate to represent the complexities involved in effective diffusion transfer of these innovations since adoption of soft innovations is frequently mediated by the 'recipient' community's knowledge, power, and normative conventions. These contextual conventions have to be understood and addressed for effective innovation diffusion. This process can be best achieved through collaborative learning. Methods for facilitating such collaborative learning are discussed.

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