The Impact of Team Level Strategic Context on Team Process Innovation

November 17, 1998

Cristina B. Gibson, Mary E. Zellmer-Bruhn

In this study, Mary E. Zellmer-Bruhn and Cristina B. Gibson apply the concept of strategic context (Prahalad & Doz, 1987; Schulz & Jobe, 1997) to the team level and examine how team strategic context relates to team process innovativeness.

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