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SUMMARY:EEN Session: Leveraging Generative AI in Communication: Opportunities and Pitfalls
DESCRIPTION:Leveraging Generative AI in Communication: Opportunities and Pitfalls\nSession Leaders: Jennifer Deal\, Sharna Wiblen and Max Blumberg\nThursday\, April 18th\, 20248:00am PT / 11:00am ET / 4:00pm BST(2 hour duration)\nThe advent of generative artificial intelligence (AI) has revolutionized various aspects of communication. From generating compelling content to enhancing customer interactions\, the potential applications of generative AI in communication are vast. However\, alongside its promises lie significant challenges and ethical considerations that demand careful examination. This session will explore the opportunities and pitfalls of leveraging generative AI in communication. \nTogether\, we will consider: \n\nWhen does it make sense to leverage Generative AI for communication\, and when is human-generated content preferable?\nHow can organizations determine the balance between using Generative AI and human-generated communications for optimal results?\nWhat are the key factors to consider when deciding whether to pursue human-generated communication over Generative AI-generated content?\nExamples and lessons learned.\n\n			 \n			 \n				\n				\n				\n				Contact Us to Join EEN Meetings\n			\n				Learn more about EEN\n			\n			 \n				\n				\n			 \n				\n				\n				\n				\n				\n				\n				SPEAKERS\n			 \n			 \n				\n				\n			 \n				\n				\n				\n				\n				\n				\n				\n				\n					JENNIFER  J. DEAL\, Ph.D.\n					\n					CEO Senior Research Scientist \n					\n				 \n			 \n			 \n				\n				\n				\n				\n				\n				\n				\n					SHARNA WIBLEN\, Ph.D.\n					\n					CEO Senior Research Scientist \n					\n				 \n			 \n			 \n				\n				\n				\n				\n				\n				\n				\n					MAX BLUMBERG\, Ph.D.\n					\n					Founder Blumberg Partnership
URL:https://ceo.usc.edu/event/een-session-leveraging-generative-ai-in-communication-opportunities-and-pitfalls/
LOCATION:Virtual\, CA\, United States
CATEGORIES:EEN
ATTACH;FMTTYPE=image/png:https://ceo.usc.edu/wp-content/uploads/2023/11/2024-EEN-Upcoming-Events.png
ORGANIZER;CN="Vivian Jimenez":MAILTO:vivianji@marshall.usc.edu
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