There has never been a more important time for researchers to generate useful knowledge, catalyze change, and contribute to managerial and organizational effectiveness. Managers need practical insights, research-based evidence, and knowledge partners to inform and guide their actions. Doing practical research means studying the real issues, problems, and challenges facing organizations and the people that work in and manage them. It means generating knowledge that is: 1) relevant to practice, 2) useful to practitioners, 3) actionable; and 4) based on research that is grounded in theory and methods that hew to standards of reliability and validity, and that speaks to the literature, academic peers, and practitioners. This webinar addresses and describes how to do sweet spot research that is in the middle space between the worlds of academe and practice.

Time: Thursday, 30 September at 7am (Pacific) / 10am (Eastern) / 3pm (London) / 7.30pm (Delhi). This webinar is scheduled for 90 minutes (including Q&A).

Registration: Register to receive a personalized Zoom link.