Optimizing Incentive Plan Design: A Case Study

September 10, 2011
Alec R. Levenson, George Benson, Michael Gibbs
Alec R. Levenson (CEO), Cindy Zoghi (BLS), Michael Gibbs (University of Chicago), and George S. Benson (University of Texas) study effects of a firm’s attempt to optimize an existing incentive scheme to increase sales growth for direct store delivery workers.

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