Research and Insights Archive

Research and Insights from the Center for Effective Organizations

Time Flies Like an Arrow: Tracing Antecedents and Consequences of Temporal Elements of Organizational Culture

Mary E. Zellmer-Bruhn, Cristina B. Gibson, and Ramon J. Aldag state that time has recently become a more central focus in management research and practice. Time to market has become a critical issue in many industries, with ever shortening new product development times.

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