New Product Development Throughout Time: The Japanese Portion of a Cross-National Study

November 23, 1998
In a comprehensive study of Japanese and U.S. electronic firm product development practices, the authors (Russel W. Wright, Lillian C. Wright, Phillip H. Birnbaum-More, and Ryo Hirasawa) find significant differences between countries in the inputs, process, outputs, and other differences associated with first to market and fast responding firms.

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