Performance Measure Choice and Target Setting in Loss-Making Firms

February 3, 2005
Kenneth A. Merchant, Michal Matějka, Wim A. Van Der Stede
Kenneth A. Merchant (USC), Wim A. Van Der Stede (USC), and Michal Matejka (University of Michigan) examine the choice of performance measures and performance target difficulty in CEO annual bonus plans in loss-making firms.

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