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People Analytics and Change Masterclass

February 19, 2020 - February 20, 2020

The field of People Analytics is at a crossroads

The number of tools and sophisticated applications keeps increasing, more and more organizations are building dedicated analytics groups, everyone in HR knows the importance of data and analysis when making talent decisions … yet organizations still struggle to put analytics at the center of human capital decision making and organizational change. This should be the dawn of a Golden Age of People Analytics, yet without significant improvement we will not unlock the promise of People Analytics.

This masterclass provides tools and frameworks to overcome the current challenges facing People Analytics. It is designed for the critical communities of professionals who have to work together for People Analytics to achieve the new Golden Age: analytics professionals, and organizational development (OD) and HR generalists who work directly with the business to lead large-scale change.

Increase the breadth and impact of analytics through the following modules:

Turn data into C Suite decision making: Analytics efforts too often focus on finding facts to demonstrate “objective” realities in the org system without ensuring they resonate with the right audience. This module shows how to influence and drive the right interpretation of the data from the business leaders’ perspective, not just factual presentations of statistical analyses.

Integrate analytics and OD to activate successful org change and transformation: Successful change requires the right mix of process, measurement and action. Combine the best data and measurement tools from the analytics world, with the dynamic tools and frameworks used by OD to diagnose, guide and deliver organizational change and transformation programs that work.

Conduct org diagnostics using qualitative and quantitative analysis: Classic analytics approaches rely too heavily on analyzing and collecting data from individuals, rather than the teams and org units where the business and strategic outcomes are realized. Comprehensive org diagnostics of the drivers of business performance require a combination of case study and systems analytics.

The masterclass will also include a review of cutting edge and advanced analytics techniques to clarify, for both analytics and non-analytics professionals:

  • What the techniques are good for, and their limitations
  • How best to apply them on their own, versus in conjunction with other measurement, diagnosis and change approaches

Examples of the techniques and issues to be addressed include machine learning, network analysis, advanced survey design and analysis, and identifying economic relevance rather than just statistical significance.

Who should attend:

  • People analytics professionals
  • OD professionals
  • HR business partners

Frito-Lay North America, Inc. Headquarters
Plano, TX


Alec Levenson

Maura Stevenson


Non-Sponsor: $2450
Sponsor: $2150


Teams of 3 or more people from the same company who register at the same time receive a  discount. Please contact Lisa Heidrich for details.

Registration Deadline

February 12, 2020


The following Continuing Education Units (CEU) are available for this workshop:

• 2 CEUs
• Course #: CEO-012
• Faculty: Alec Levenson


Alec R. Levenson

Alec R. Levenson

Senior Research Scientist

Maura Stevenson

Maura Stevenson

Chief Human Resources Officer, MedVet

Additional Information

To pay by check or invoice

Click on the registration link above. Once on the registration page, click the “Show other payment options” link below the green “Register” button. Select “Pay Offline,” fill-in the form and choose “Send Invoice.”


On or before 1/27/20 the cancellation fee is $250.00.

From 1/28/20 to 2/10/20, 50% of the fee will be refunded.

Registration fees are non-refundable for cancellations received after 2/10/20 and for no-shows.

Event FAQ

Email Lisa Heidrich or
call (213) 740-9814

If you are with a sponsor company and do not have your discount code, log into your page by clicking on your organization’s name on the CEO Sponsor Companies page (under Sponsor CEO tab) to get the code. If you do not have your password, please contact us.


February 19, 2020
February 20, 2020
Event Categories:


Lisa Heidrich
View Organizer Website


Frito-Lay North America, Inc. Headquarters
7701 Legacy Drive
Plano, TX 75024 United States
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