People Analytics and Change Masterclass

Plano, TX
February 19-20,  2020
with Alec Levenson (CEO) and Maura Stevenson (MedVet)

The field of People Analytics is at a crossroads. The number of tools and sophisticated applications keeps increasing, more and more organizations are building dedicated analytics groups, everyone in HR knows the importance of data and analysis when making talent decisions … yet organizations still struggle to put analytics at the center of human capital decision making and organizational change. This should be the dawn of a Golden Age of People Analytics, yet without significant improvement we will not unlock the promise of People Analytics.

This masterclass provides tools and frameworks to overcome the current challenges facing People Analytics. It is designed for the critical communities of professionals who have to work together for People Analytics to achieve the new Golden Age: analytics professionals, and organizational development (OD) and HR generalists who work directly with the business to lead large-scale change.

Increase the breadth and impact of analytics through the following modules:

  • Turn data into C Suite decision making: Analytics efforts too often focus on finding facts to demonstrate “objective” realities in the org system without ensuring they resonate with the right audience. This module shows how to influence and drive the right interpretation of the data from the business leaders’ perspective, not just factual presentations of statistical analyses.
  • Integrate analytics and OD to activate successful org change and transformation: Success change requires the right mix of process, measurement and action. Combine the best data and measurement tools from the analytics world, with the dynamic tools and frameworks used by OD to diagnose, guide and deliver organizational change and transformation programs that work.
  • Conduct org diagnostics using qualitative and quantitative analysis: Classic analytics approaches rely too heavily on analyzing and collecting data from individuals, rather than the teams and org units where the business and strategic outcomes are realized. Comprehensive org diagnostics of the drivers of business performance require a combination of case study and systems analytics.

The masterclass will also include a review of cutting edge and advanced analytics techniques to clarify, for both analytics and non-analytics professionals:

  • What the techniques are good for, and their limitations
  • How best to apply them on their own, versus in conjunction with other measurement, diagnosis and change approaches

Examples of the techniques and issues to be addressed include machine learning, network analysis, advanced survey design and analysis, and identifying economic relevance rather than just statistical significance.

Who should attend

  • People analytics professionals
  • OD professionals
  • HR business partners

Masterclass faculty

The masterclass is taught by two highly respected thought and practice leaders in the HR, analytics and OD communities. They bring over four decades of experience solving organizational performance and change challenges in leading companies:

Alec Levenson

Dr. Levenson’s research focuses on the economics of human resources and organization design; HR and human capital metrics, analytics, and return on investment; and global and emerging market talent strategies.



Maura Stevenson

Maura Stevenson joined MedVet as Chief Human Resources Officer in 2017. In this role, Dr. Stevenson oversees all aspects of the Employee Experience, including talent management, compensation and benefits, leadership and employee development, and organizational development.



Interested in learning more?

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Use the earlybird discount EarlyPACM before December 12, 2019 to save $250!

Registration Pricing

Non-Sponsor: $2450

Sponsor: $2150


Please contact Lisa Heidrich about group rates

To pay by check or invoice

Click on the registration link above. Once on the registration page, click the “Show other payment options” link below the green “Register” button. Select “Pay Offline,” fill-in the form and choose “Send Invoice.”

Registration Deadline

January 27, 2020


Frito-Lay North America, Inc. Headquarters
7701 Legacy Drive
Plano, TX 75024

Click here for a map

Suggested Hotels

Cambria Hotel Plano Frisco
7500 Parkwood Blvd
Plano, TX 75024

Home2 Suites by Hilton Plano Legacy West
6300 Tennyson Parkway
Plano, TX 75024
(469) 661-3100

Aloft Plano
6853 North Dallas Parkway
Plano, TX 75024
(214) 474-2520

Courtyard by Marriott Dallas Plano in Legacy Park
6840 North Dallas Parkway
Plano, TX 75024
(888) 236-2427

Renaissance Dallas at Plano Legacy West Hotel
6007 Legacy Drive
Plano, TX 75024
(469) 925-1800

Dallas/Plano Marriott at Legacy Town Center
7121 Bishop Road
Plano, TX 75024


  • On or before 1/27/20 the cancellation fee is $250.00.
  • From 1/28/20 to 2/10/20, 50% of the fee will be refunded.
  • Registration fees are non-refundable for cancellations received after 2/10/20 and for no-shows.


  • 2 CEUs
  • Course #: CEO-012
  • Faculty: Alec Levenson

Additional Questions?

Event FAQ
Email Lisa Heidrich or call (213) 740-9814

If you are with a sponsor company and do not have your discount code, log into your page by clicking on your organization’s name on the CEO Sponsor Companies page (under Sponsor CEO tab) to get the code. If you do not have your password, please contact us.