Examining Cognitive Processes in R&D: Cognitive Simplification Activity as a Measure of the Quality of Thinking in New Product Development Teams

February 10, 1994
Ramkrishnan V. Tenkasi proposes that cognitive simplification processes can be a useful measure of the quality of cognitive activity in R&D. New product development teams reporting a higher incidence of cognitive simplification processes in their deliberations were rated lower on project performance.

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