Leveraging Generative AI in Communication: Opportunities and Pitfalls

Session Leaders: Jennifer Deal, Sharna Wiblen and Max Blumberg

Thursday, April 18th, 2024
8:00am PT / 11:00am ET / 4:00pm BST
(2 hour duration)

The advent of generative artificial intelligence (AI) has revolutionized various aspects of communication. From generating compelling content to enhancing customer interactions, the potential applications of generative AI in communication are vast. However, alongside its promises lie significant challenges and ethical considerations that demand careful examination. This session will explore the opportunities and pitfalls of leveraging generative AI in communication.

Together, we will consider:

• When does it make sense to leverage Generative AI for communication, and when is human-generated content preferable?
• How can organizations determine the balance between using Generative AI and human-generated communications for optimal results?
• What are the key factors to consider when deciding whether to pursue human-generated communication over Generative AI-generated content?
• Examples and lessons learned.