Too often, data is gathered and analysed but is never actioned. When it comes to the workforce, whose job is to analyze, whose job is to effect change, and whose job is to take follow-up measures to review whether it’s working and make necessary adjustments? In contrast to marketing and operations, HR often fails to do effective implementation and follow-up in a seamless, integrated way. This session addresses the challenges HR faces in taking an integrated approach and how to improve the situation.