Simply focusing on “replacing” humans with Artificial Intellligence (AI) and the unemployment it could cause fails to account for how work will evolve. By rethinking and reinventing jobs to optimize work between humans and automation, organizations can attract a larger and more qualified applicant pool, and achieve better retention, and create more meaningful work.

CEO is recognized worldwide for breakthrough research on the bridge between human capital, talent, and sustainable competitive advantage. We consult and conduct executive development with companies worldwide that seek to maximize their employees’ effectiveness by quantifying the strategic bottom-line impact of superior people and human capital strategies.

As the world’s businesses, societies, and cultures become more technologically-driven, leading in global organizations becomes more complex. AI will play a major role and, though initially a challenge, will also provide a two-way opportunity. On the one hand, organizations will be able to offer increased speed, quality, and service to their customers. On the other, they’ll be able to offer new, more valuable, and more fulfilling roles to their workers. In this disruptive period, HR leaders are in a unique position to leverage their frontline experience as the definitions of employee, work, and business evolve. And they can use this expertise to educate, guide, and help lead their organizations into the Fourth Industrial Revolution.