Designing a Digitally Enabled Prototype— a Customer-Centric Design

July 11, 2019
In the past, growth in the population, markets, customer segments, and customer preferences as well as relatively linear technological advancement meant that a product-centric organization could be successful. Digital technologies allow us to quickly generate insights into customer/consumer behavior, expectations, and valued outcomes, and to build the customer facing part of the organization quite differently than we have in the past. STARLab Consortium

Please Sign In

This content is available only to members and requires a valid login. If you are already a member, please log in first, after which you will return to this post.

Register For Complimentary Premium Access

Register for complimentary premium access to our working papers, editorials and webinars. It takes under 30 seconds. .