Digitalization both demands and provides a medium for different kinds of innovation. An innovation capability will no longer be an option in the future, and it will likely look very different. The “changing face of innovation” will be driven by new technologies that enable orchestrated approaches, often among an ecosystem of partners, to develop process and product innovation, organizational/managerial innovation, and business model/ecosystem innovation. An innovation capability needs to address incremental product and service extensions, changes in the business (i.e., how value is created and delivered) and revenue model, work system innovations to support new business models, and enable greater connectivity, learning and resource efficiency across boundaries. STARLab Consortium