EEN Session: Building an evidence-based culture
Virtual CA, United StatesSince the rise of “business analytics" there has been a lot of talk about "data-based culture". But this creates a schism between "data people" and "the rest" leading to unrealistic demands for data and expectations of data analysis. Perhaps the time has come to instead emphasise an evidence-based culture where organizational decision-making is informed by insights from social science research combined with pragmatic management experience. This session will explore how to begin to build an evidence-based culture, and transform away from a non-evidence-based culture.