Since its launch in November 2022, ChatGPT has sparked a significant surge of interest and investment in the realm of generative artificial intelligence (AI). The future trajectory of AI remains uncertain, but one application stands out with confidence: People Analytics (PA). AI’s integration into PA holds tangible potential, offering substantial benefits and immediate realizations. However, this comes with inherent risks that are challenging to mitigate. This article delves into the promising advantages of applying AI in People Analytics while also addressing strategies to navigate and prevent potential pitfalls.