Research and Insights Archive

Organizations often give catchy names to transformation initiatives to create focus and signal their importance, but this practice can unintentionally reinforce the idea that change is temporary, leading to disillusionment and cynicism when further changes arise. Instead, aligning efforts with ongoing strategies and framing them as part of a continuous process, like “LRP Activation,” fosters clarity, engagement, and a culture where change becomes a normal and accepted part of organizational life.