A winning brand strategy is essential for a successful business strategy. Done right, the brand strategy clearly articulates the customer value proposition – why our customers pick us over the competition. Leaders know this and strive for the clarity of purpose a winning brand strategy provides. A simple and compelling brand strategy can focus everyone’s attention on a very small number of strategic priorities that define strategic success, providing a “true north” to focus on.
Research and Insights Archive
Research and Insights from the Center for Effective Organizations
Available Content
Digital Work Transformation
Click here for a PDF of the slides Everyone is talking about how AI, machine learning and digital technologies are transforming business and the nature of work. Yet there is little clarity around how to make sense of the difference between digital product transformation versus digital work transformation, and the implications for what capabilities the […]
New CEO-WorldatWork (WaW) Monograph on Cutting Edge Performance Management
Cutting-Edge Performance Management: 244 Organizations Report on Ongoing Feedback, Ratingless Reviews and Crowd-Sourced Feedback
Published by WorldatWork, September 2016
The Future HR: Five Essential but Overlooked Questions
The future of HR is inextricably entwined with the future of work, leadership, society and organizations. It has long been insufficient to consider the future of HR strictly from the perspective of changes in the HR function, its organization, its operating model and its technology. Such questions are important, but HR leaders and their constituents (non-HR leaders, investors, workers, policy-makers and others) must consider the future of HR through more fundamental questions about the future of work.
How impactful is your ERG? Here are 5 important themes most leaders are thinking about
Research led by Dr. Theresa Welbourne, Steven Schlachter, and Skylar Rolf focused on the leaders of ERGs and identified 5 key themes of interest on the dynamics of these groups. Using semi-structured interview techniques with ten ERG leaders in three different organizations, Welbourne, Schlachter, and Rolf sought to shed light on ERGs from a leader’s perspective.
Why and How Employee Resource Groups Work
Thursday, June 27, 2019 9:00am – 10:00am PT
with Theresa Welbourne
Optimizing the Operating Model
In this webinar, Alec Levenson will detail the critical elements including the difference between the strategic business model and the operational business model, and the role that organizational capability plays in uniting the two.
Ecosystem Design Webinar with BASF (Audio Only)
In this webinar, Alan Weinstein, Global KAM & Customer Network Leader at BASF describes the creation of a global ecosystem network organization at BASF.
Fundamental Organization Transitions: Managing Complex, Simultaneous Change at Driscoll’s
In this webinar, Dan Ritter, Senior Manager for Organization Effectiveness at Driscoll’s will share the implementation of a systemic change at Driscolls focusing on fundamental transformation in the strategy and business model, but simultaneously developing capabilities and enhancing agility.
2019 Sponsor Meeting Presentations
Downloadable PowerPoint Presentations in PDF format from the 2019 Sponsor Meeting at the Portofino Hotel in Los Angeles.
How Incubators Enable Business Model Change and New Ways of Working at Humana
In this webinar, Jeanna Kozak will describe the approach that has been taken by Humana, Inc, which is using an incubator to achieve fundamental change in its business model with a goal to: Co-create simple, personalized, and connected experiences so that providers and patients may engage and easily manage health holistically.
Leading Innovation
In this webinar, two of the world’s leading experts on innovation and creativity, Soren Kaplan and Jennifer Mueller will share insights from their research and consulting with organizations. CEO’s Alec Levenson will lead a lively discussion with Drs. Kaplan and Mueller on how to overcome the cultural barriers and leadership biases to breakthrough innovation.