A winning brand strategy is essential for a successful business strategy. Done right, the brand strategy clearly articulates the customer value proposition – why our customers pick us over the competition. Leaders know this and strive for the clarity of purpose a winning brand strategy provides. A simple and compelling brand strategy can focus everyone’s attention on a very small number of strategic priorities that define strategic success, providing a “true north” to focus on.
![Your Operating Model Needs a Brand Strategy](https://i0.wp.com/ceo.usc.edu/wp-content/uploads/2019/11/opmodeleditorial.jpg?resize=825%2C550&ssl=1)